Monday, February 28, 2011

21 Century Retailing

Lagerfeld, Colette Teams Up
Retailer: Chanel and Colette
Location: 336-340 Rue Saint-Honoré, Paris, France
About: From March 1 to 10, Chanel and Paris boutique Colette are teaming up for a pop-up store in a former garage. Graffiti covered handbags, scooter helmets and CDs will be sold alongside the spring collection of Chanel, and a selection of young designers. Chanel also came up with a collectible doll, bags customized by Chrome Hearts( Karl Lagerfeld's favorite jewelry brand), and a camelia-making demo. There will also be a nail bar, a cupcake stand, and nonstop tunes from Michel Gaubert.

(Pictures of the Colette store in Paris)

Retailer: Alexander Wang
Location: 103 Grand St, NYC
About: Alexander Wang introduced his flagship store with 3,500 square foot of space. He was inspired by the Yohji Yamamoto store that previously occupied the space. The store is designed by architect Robin Kramer, with chilly white marble interior warmed up by touches of glowy antique brass, inlaid in the marble cubes and long tables. Wang said he wants it to look like a living room, a place where people can hang out instead of a strict retail environment. 

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