Tory Burch Launches First Store in China

Tory Burch, the CFDA best accessories designer winner, now enters the Chinese market. She opened a 1,067 square foot store at Shin Kong Place, Beijing. The interior design is similar to that of the first Tory Burch store in New York. She also opened her second store in Hong Kong, a 1,560 square foot space in Harbor City. Later this year a Shanghai store will open as well.
The company did a lot of research of the Chinese market, and tailored some of the luxury merchandise for this new market. The popular Amanda satchel is scaled down, new colors are introduced to her Robinson handbag line, and smaller sizes are available for the ready-to-wear collection. According to Burch, her higher-priced items sell better in Asia than in the US. To establish better brand recognition in China, the company plans to make good use of the social media, such as Sina Weibo, China's version of Twitter. A Chinese version of the brand's web site will be launched later this year.

The Tory Burch Store in Hong Kong

Kate Middleton in Alexander McQueen

Kate Middleton wears Alexander McQueen wedding dress when she married Prince William on April 29.


“The lace applique for the bodice and skirt was handmade by the Royal School of Needlework, with individual flowers hand-cut from lace (in shapes of roses, thistle, daffodils and shamrocks). The dress is made of ivory and white satin gazar with a skirt in the shape of an opening flower. The satin bodice, narrowed at the waist and padded at the hips in a McQueen signature, is based on Victorian corsetry. The back is finished with 58 gazar and organza covered buttons.

The veil, made of ivory silk tulle with a trim of hand-embroidered flowers, is held in place by a 1936 Cartier tiara, lent to Ms. Middleton by the Queen. (It was bought for her mother by the Duke of York and presented to Queen Elizabeth on her 18th birthday.) Ms. Middleton’s earrings—shaped like oak leaves with a pave set diamond acorn suspended in the center—are by Robinson Pelham. The shoes are also by McQueen.”


Source: style.com