The company did a lot of research of the Chinese market, and tailored some of the luxury merchandise for this new market. The popular Amanda satchel is scaled down, new colors are introduced to her Robinson handbag line, and smaller sizes are available for the ready-to-wear collection. According to Burch, her higher-priced items sell better in Asia than in the US. To establish better brand recognition in China, the company plans to make good use of the social media, such as Sina Weibo, China's version of Twitter. A Chinese version of the brand's web site will be launched later this year.
The Tory Burch Store in Hong Kong