Monday, February 14, 2011

Private Labels

ALFANI from Macy's

Type of Merchandise:
Women's sportswear, intimate apparel, jewelry, shoes and accessories
Men's suit seperates, sportswear, underwear and accessories
"The brand is designed to be the stylish women's resource for wear-to-work clothes that are both polished and versatile." "Alfani offers clothing for the man who wants to look modern and professional."
Price Points: $30~$100
Where It Is Made: Imported
Competition: Gap, Ann Taylor
PINK from Victoria's Secret
Victoria's Secret Pink was launched in 2004. Their beauty line was launched in 2007. The Pink label is sold in Victoria's Secret stores, and their beauty products are also sold in Bath and Body Works.
Type of Merchandise:
Underwear, sleepwear, lounge wear, beauty products and accessories for late-teen and college age women.
Price Points:
Tops- $20~$70
Bottoms- $20~$40
Underwear: $15~$50
Sleepwear: $15~$30
Beauty: $10~$20
Where It Is Made: Imported
Competition: aerie by American Eagle Outfitters

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