Sunday, March 6, 2011

Fashion Designer

Alexander Wang

Alexander Wang was born in 1984. He attended Parsons the New School for Design, but dropped out in his sophomore year. He launched his first ready-to-wear collection in 2007.
Style: Casually cool downtown style
Merchandise:  Apparel, Shoes, Bags, and Accessories
Inspiration: The nineties, French chic, and rock grunge
Fabric: Cotton, jersey, leather
Customer: Women
                 Age 18 to 35
                 No income ( parents' money) or over $ 50,000 annual
                 Fashion forward
Price range: Clothing- $ 300 to $ 800
                   Shoes- $ 400 to $ 800
                   Bags- $ 350 to $ 900
                   Accessories: $ 100 to $ 300
Retail:, Saks Fifth Avenue,,, Barneys New York,   Bergdorf Goodman, and some boutiques
          Just opened flagship store in New York
Fall 2011 Collection:

Previous Collections:

Gareth Pugh
Gareth Pugh is an English designer. He was born in 1981. He got his degree from Central Saint Martins in 2003. He interned with Rick Owens in Paris. He launched his own fashion line at 2006 London Fashion Week. 
Style: " about the struggle between lightness and darkness"- Gareth Pugh
Merchandise: Apparel and shoes
Inspiration: Klaus Nomi ( a German actor), Britain's extreme club scene
Fabrics: PVC, mink, parachute silk, foam footballs, synthetic hair, electrically charged plastic( on the runway)
             jersey, knit, baize cloth( actual merchandise)
Customer: Women and men 
                Age 18 to 30
                Parents' money or over $ 50,000 annual income
                Very fashion forward and innovative
                Wants to look unique
Price range: $200 to $2,500
Retail: Barney's New York, Bergdorf Goodman, select websites
          Opened first boutique in Hong Kong in 2010
Fall 2011 Collection:

Previous collections:

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