Ferre Fired Two Designers

Recently Gianfranco Ferre just fired their two designers, Tommaso Aguilano and Roberto Rimondi. They joined Ferre in 2008. WWD reported that "after the Fall 2011 show, the sales didn't go well at all." While attending the February show, the new owners of Ferre, Abdulkader Sankari and Ahmed already enquired about the designers' future, saying that " we will see".
A retailer also claimed that the designers are fired due to poor sales. " We bought a minimal amount of the collection for the sake of carrying the brand, but there simply were not enough samples. There was almost no daywear and evening wear was fairy-tale like, something for the Oscars. It may work for a small, niche brand, but not for such a global brand."
It seems like designers really have to think about the market before they design. They cannot just design clothes based on their own interest. If you want the brand to go a long way, you have to think about the customers, the ones who actually buy the clothes and support the brand.

Karl Lagerfeld x Diet Coke

Karl Lagerfeld recently designed a second collection of limited edition bottles for Coca Cola. The creative director of Chanel is a big fan of diet coke. In 2001, he reportedly lost 90 pounds by just drinking Diet Coke and eating steamed vegetables.The designer also employs Diet Coke butlers to bring him the drink in a Lalique crystal goblet.
" I drink diet coke and nothing else, day and night." Karl Lagerfeld said.
This second collection is based on the first one, featuring the designer's silhouette in black on a white bottle with pink lid, adding dots, stripes and stars.
Karl Lagerfeld said, " I love the collection we did last year, but I will love 2011 even more. I'm delighted about this collection."
This limited edition collection will be in stores June.

 

( The new collection of bottles)

 

( The first collection)