21 Century Retailing

Lagerfeld, Colette Teams Up

Retailer: Chanel and Colette

Location: 336-340 Rue Saint-Honoré, Paris, France

About: From March 1 to 10, Chanel and Paris boutique Colette are teaming up for a pop-up store in a former garage. Graffiti covered handbags, scooter helmets and CDs will be sold alongside the spring collection of Chanel, and a selection of young designers. Chanel also came up with a collectible doll, bags customized by Chrome Hearts( Karl Lagerfeld's favorite jewelry brand), and a camelia-making demo. There will also be a nail bar, a cupcake stand, and nonstop tunes from Michel Gaubert.

(Pictures of the Colette store in Paris)

A Home Away From Home For Alexander Wang-Not To Mention His Many Fans

Retailer: Alexander Wang

Location: 103 Grand St, NYC

About: Alexander Wang introduced his flagship store with 3,500 square foot of space. He was inspired by the Yohji Yamamoto store that previously occupied the space. The store is designed by architect Robin Kramer, with chilly white marble interior warmed up by touches of glowy antique brass, inlaid in the marble cubes and long tables. Wang said he wants it to look like a living room, a place where people can hang out instead of a strict retail environment. 

Trunk Show

Designer Line: Oscar de la Renta
Retailer/location: Nordstrom Seattle
Participants/guests:Robert, Oscar representative of Nordstrom
Time: January 24-25

This trunk show showcases Oscar de la Renta's spring 2011 collection, mainly gowns and dresses. One of the gowns was featured in the February issue of ELLE magazine.

Private Labels

ALFANI from Macy's

Type of Merchandise:
Women's sportswear, intimate apparel, jewelry, shoes and accessories
Men's suit seperates, sportswear, underwear and accessories
"The brand is designed to be the stylish women's resource for wear-to-work clothes that are both polished and versatile." "Alfani offers clothing for the man who wants to look modern and professional."
Price Points: $30~$100
Where It Is Made: Imported
Competition: Gap, Ann Taylor

PINK from Victoria's Secret

Victoria's Secret Pink was launched in 2004. Their beauty line was launched in 2007. The Pink label is sold in Victoria's Secret stores, and their beauty products are also sold in Bath and Body Works.

Type of Merchandise:

Underwear, sleepwear, lounge wear, beauty products and accessories for late-teen and college age women.

Price Points:

Tops- $20~$70

Bottoms- $20~$40

Underwear: $15~$50

Sleepwear: $15~$30

Beauty: $10~$20

Where It Is Made: Imported

Competition: aerie by American Eagle Outfitters